About us

As the electric fireplace market continues to grow in North America Miles Industries recognized that dealers want to offer quality electric products, similar to our Valor gas fireplace product line. Miles partnered with British Fires in 2021 to become the exclusive North American distributor of the UK brand where the products are assembled.

British Fires have the same distribution philosophy as Miles Industries and makes unique quality products aimed at specialty retailers. The brand is a good fit with Miles Industries, given our own British lineage back to Valor UK and the old Birmingham factory dating back to 1890.

Where to buy

British Fires electric fireplaces are sold across Canada & the United States through authorized dealers. Our dealers provide qualified installations and aftermarket service. Should you buy “cash & carry” indirectly over the internet, you cannot be assured of a qualified, safe installation or aftermarket service.


2-year limited parts warranty – At British Fires, we pride ourselves on quality and performance, so much so that each British Fires electric product is applicable for a 2-year warranty when purchased from an authorized dealer. Full terms and conditions are available below.

Looking for valor gas fireplaces?

If you are looking for or would like to learn more about Valor Gas Fireplaces, please follow the link below. Much like British Fires, Valor Fireplaces are sold throughout North America through authorized dealers. From the initial search to the finished product, our dealers will be there to make the process of owning and servicing a Valor as easy as possible.

Valor provides energy-efficient, radiant heat, which is a feature of every Valor gas fireplace. From our firebox to our flames, we continuously refine our designs and master our engineering to create the most efficient and enjoyable fire on the market.

Need help?
Contact us or locate a dealer near you.